Questions & Actors: Branded Content

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QUESTION: I submitted myself for and booked a job that I thought was merely an online skit, but turned out to be branded entertainment. Which of my agents get the commission: theatrical or commercial?


ACTOR: Great question! First, lets look at how Wikipedia defines branded entertainment: Also known as branded content or advertisement, “branded entertainment” is an entertainment-based vehicle that is funded by, and complementary to, a brand’s marketing strategy.

More and more when I am watching a movie or TV show, I see actors holding or drinking a certain brand, and it’s very obvious that Apple or Coke or some other product is using this vehicle to advertise to million of viewers. When I’ve worked on a commercial, I’m usually selling the brand in a 15, 30, or 60 second spot.

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Photoshopping and Unrealistic Beauty Standards

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THANK YOU KATE WINSLET!

Kate Winslet has taken a stand against unrealistic beauty recently signing a contract with L’Oreal which included a “no photoshopping clause.” When I first read about this, I thought, “Finally. Thank you Kate!”

I am a big advocate when it comes to natural beauty. Personally, I don’t believe in botox or re-creating my face because of a line or two. I believe in the natural; meditation, juicing, facials, exercising, a good glass of wine, hanging around like-minds, and speaking positive things to my cells! Yes, strange as this may sound, our cells LISTEN and do what we ask them to do, so I thank them everyday for making me wiser and keeping me youthful, happy, and healthy. I don’t believe people are even aware of what they are speaking out loud into existence. Which confirms where we are heading as a society, now that we can slim down, tan and make our teeth whiter with just an app.read more

Remembering Al LoCasale of the Raiders

Remembering Al LoCasale; the man behind the Raiderettes

It takes just one person to say something to change your life, just one person to cheer you on to the finish line, just one “I love you” to get to “I do,” just one number to be called out in a room filled with hundreds of other hopefuls turning a dream into a reality.

It was three in the morning when I heard my number announced…I can still remember how I felt, it was such a surreal moment, a dream come true, I just joined “Football’s Most Fabulous Females!” I was an Oakland Raiderette! Only eleven rookies became NFL Cheerleaders for the Oakland Raiders that year and I was one of them and I have Al LoCasale to thank for believing in me at just nineteen.

His recent passing made me reflect on this man who was loved by so many Raiderettes. I feel blessed I celebrated his 80th birthday just two years ago. He was a big influence in my life; his heart always kind.read more

Remembering Self-Help Author Dr. Wayne Dyer

A TRIBUTE TO DR. WAYNE DYER

Heaven on earth is a choice you must make, not a place you must find.

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My reality is often not like many others; I’m not a fan of society’s way of thinking, which is the majority buying into the same thought system, without seemingly questioning it?

A Belief System is nothing more than a thought you’ve thought over and over again. 

At first glance, this world doesn’t seem to offer much to cheer for…however…

If you change the way you looked at things, the things you look at change. 

Pointing my finger at someone, I’ve learned, doesn’t change my situation even if the face of the man changes.

All blame is a waste of time. No matter how much fault you find with another, it will not change you. 

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Questions & Actors: Desperation Caught on Tape

Desperation Caught on Tape!

If you light a lamp for someone else, it will also brighten your path.

~Buddha

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I don’t know of any actor that walks into an audition room that doesn’t want the job, but how many actors want their fellow actor to get the job too?

I was standing in line, waiting to go into the audition room while chatting with the girl next to me. She was nervous, she really needed this job; her rent was late, she didn’t have enough money for food, she was on the verge of tears, she was…a mess. I felt for her, I’ve been there! Without a moment to think, I told her, “I hope you get this job.” Surprised at how effortless these words came out of my mouth and how much I truly meant them, I forgot about me and silently prayed for her to have a good audition.

Guess what?

First, let me rewind the tape back to when I first started auditioning.read more

Questions & Actors

VACATIONKaren Michel Pavlick

By Karen Ann Pavlick

Acting has become a lifestyle not a job!

Let me just say there is nothing 9-5 about acting! It is not a job you must love; it’s a lifestyle you must love to live.

I was sitting across from my tax man, watching as he flipped through my stack of returns, before bluntly saying, “You’re not just about money, are you?” I asked what he meant. “You always have so many jobs, you don’t seem to need the security of one steady job, like many people.”

I was instantly transported back to my childhood days. I was that girl that said I was going to love what I do and do what I love. It never made sense to me to spend the majority of my days doing something I didn’t want to do. I’m a numbers girl! So, “working” eight to nine hours a day, for a paycheck, only to retire someday so I could have a life, seemed like wasted years, to me.read more

Questions & Actors

Karen Michel Pavlickby Karen Ann Pavlick

You Know You Have a Manager
When You Have a Manager!

“If you have a good manager, you’ll feel like you have a best friend.”

–Andy Rooney, Manager/Midwest Talent

I remember someone telling me, after I was going through a “relationship breakup,” You’ll know when you’re in a relationship when you’re in a relationship. I had to stop and think, What was I in, if it wasn’t a relationship? Over time, I understood the profound meaning of this statement. A true, healthy relationship is a trusting partnership, it’s a give and take, it’s not about me, me, me, that’s not a relationship, that’s a battleship!

Andy Rooney, my manager, says it best, “I have a 100% trust when I sign a person. If we work great together, that trust stays at 100% otherwise it starts to decline. Trust can be redeemed, but if it doesn’t, then it’s not worth it and I have to drop the client.”read more

Questions & Actors

Karen Michel Pavlickby Karen Ann Pavlick

JUST SAYING…
GETTING AN AUDITION THESE DAYS IS SOMETHING TO CELEBRATE!

INTERESTING FACTS

I walked into an audition room to see these facts posted and felt compelled to share.

As blessed as I felt to be in this room, I was also reminded of the times when auditioning was different and I have to admit, I liked it better back in the day, just saying.

I would walk into the audition room and almost every face was familiar. On the callbacks, there were always the same girls. Today, I barely recognize anyone.

Times are different. Anyone can submit for a project. You no longer have to be an actor, have an agent nor have 100 or so hardcopies of your headshot and resume.

Getting a callback was like booking the job. Today, just an audition is like getting the golden ticket!

My point is, “Change is inevitable, growth is optional.read more

Questions & Actors

Karen Michel Pavlickby Karen Ann Pavlick

Scenes for Teens

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Mike Kimmel’s heartfelt written words are making a difference in teens through scenes!

Scenes for Teens, written by acclaimed actor, comedian and acting coach Mike Kimmel, is a “must have” for young actors and parents who have children begging to act!

This scene book is not like any other that I know of, it’s smart, simple, inspirational, and teaches young adults life lessons in a world that is bombarded with negative TV programming, bullying, peer pressure, drinking, smoking, unhealthy eating, and way too much texting!

Mike shared that this book was a labor of love and it shows. “I decided to write a scene book for teens when I couldn’t find anything out there I liked. The scenes were either too short, so I would have to add on, or they were filled with bad language and bad manners in argumentative, even mean-spirited, scenarios.” So Mike took pen to paper and three years later, Scenes for Teens was born.read more